Sales vs Marketing

For many entrepreneurs the word sales and the word marketing are interchangeable – as far as they are concerned it’s the same thing. In this book, we will show you that they are not the same thing and guide you through an understanding of the role of sales and the role of marketing in any business organization.

Solid business growth comes from planning and planning will start at the marketing stage. Once the plan has been created and executed then the sales aspect can be implemented.

Understanding the individual roles of sales and marketing is key to the success of your business.